Home > About Thyroid UK > Our brand

Our brand

“We work together and use our skills and experience to promote better thyroid health through education and information.

We strive to be collaborative and to create better understanding between health professionals and their patients”.







Our name and logo

Thyroid UK is clear and states our area of interest in health promotion and that it is of national concern.  The butterfly logo represents the shape of the thyroid gland.  It also embraces the idea that going through thyroid problems can lead to a metamorphosis in a person’s relationship to their health.  Our aim is to help people through this metamorphosis to better understanding to lead a full and vibrant life.

Our corporate colour

Purple combines the stability of blue and the energy of red. It is associated with wisdom, dignity, independence, creativity, mystery, and magic.

Our voice and how we communicate

When we talk our tone of voice is consistent – authoritative, determined, positive and calm. Our website is the shop window for our work and activities.  It helps people to understand the work we do and is there to encourage people to engage with the organisation.

Website credits

Our website is built on the Wordpress platform and uses the Neve theme. Our shop is powered by woocommerce. Illustrations are provided by undraw, a wonderful open-source project by Katerina Limpitsouni.

Our social media platforms

We have four main platforms that reach out to people in a way that is comfortable for them:

Using our visual identity

As a fundraiser or a partner, there may be times when you would like to use our logo or quote from our work. To find out about our visual identity and how to use our logo contact us for a copy of our Corporate Guidelines.

Contact us for a template or photo from our library.

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We rely on donations so that we can continue to support and campaign for people with thyroid and related conditions.  If you have found our information helpful, please make a donation or become a member.